Mutt Strut Fundraising: Sample Posts


Now that you’ve registered for the Mutt Strut, spread the word to your friends and family! Post on Facebook, Instagram, Twitter, and more to generate attention, collect donations to your fundraising page, and even recruit new Mutt Strutters to join your team!

First step: Copy the link to your fundraising page and paste it in every post you create. You can find this link in the email that was sent to you when you registered for the Mutt Strut.

If you haven’t yet personalized your fundraising page with a photo and message, now is the perfect time (follow the steps in the original email you received after registering).

Here are some sample social media posts. Use them as inspiration, or feel free to copy and paste them!



Please join me as I raise money to make Philadelphia a no-kill city! PAWS (tag: @philaanimalwelfaresociety) is the city’s largest no-kill shelter, and is dedicated to saving Philadelphia’s homeless, abandoned and unwanted animals. #pawsmuttstrut

Hi friends: I’m participating in the 10th Annual PAWS Mutt Strut to help rescue homeless dogs and cats. Please make a donation and help bring Philadelphia closer to becoming a no-kill city! #pawsmuttstrut

Please donate and help me reach my goal! All donations will help PAWS(tag: @philaanimalwelfaresociety) save the lives of homeless dogs and cats. You can also join me at the Mutt Strut on October 22 at The Navy Yard to enjoy a fall festival and scenic walk. I would love to see you there! #pawsmuttstrut

Please donate and help me save lives! I’m walking in the Mutt Strut so homeless pets can know the love of family. Your donation will help PAWS (tag: @philaanimalwelfaresociety) rescue litters of kittens, nurse sick cats back to health, and save dogs who wouldn’t make it otherwise. #pawsmuttstrut

I’m just [$ amount] away from reaching my Mutt Strut goal! Please donate now and help me raise [goal amount] to help PAWS save Philadelphia’s homeless pets. #pawsmuttstrut

Already posted a link to your fundraising page and want to change things up? Post adorable pictures of your pets to remind your friends what the Mutt Strut is all about. Just remember to include a link to your page in the photo description so your friends can donate.



Please donate to @phillypaws and help me reach my goal of [amount] to save Philly’s homeless pets! #pawsmuttstrut

I’m participating in #pawsmuttstrut on 10/22 to help save homeless pets. Join me and make a donation to my fundraising page!

Please donate to my Mutt Strut page and join me in supporting @phillypaws as they make Philadelphia a no-kill city! #pawsmuttstrut



Please join me in the effort to save Philly’s homeless pets! On October 22 I’ll be participating in the @phillypaws Mutt Strut to rescue dogs, cats, and kittens in need. I’m asking your help to donate to my fundraising page and help me reach my goal of [$ amount]. Visit the link in my bio to give. The animals thank you and so do I! #pawsmuttstrut #phillypaws

Please donate to my @phillypaws Mutt Strut page and help me reach my goal by 10/22! All donations help save homeless dogs, cats, and kittens. Just go to the link in my bio to give. #pawsmuttstrut #phillypaws

Help me support Philly’s largest no-kill shelter: donate to my #pawsmuttstrut fundraising page! Visit the link in my bio. #phillypaws

Instagram tips:

  • Looking for an image to post? Take a screenshot of your fundraising page in your phone’s browser, or use a photo of your own pet to get your friends’ attention.
  • Include a link to your fundraising page in your Instagram bio (click “edit profile” in Instagram). Instagram doesn’t allow clickable links in photo descriptions, so this is the easiest way for your friends to access your page.

Save and share this image with your posts:



Weekly Suggested Posts: Every week we’ll post an animal here who is safe thanks to PAWS donations. Save the image, copy/paste the text, and share with your friends. Or, tell their story in your own words. Don’t forget to include a link to your fundraising page!


Featured animals: Cholula and Tapatio

It’s not too late to donate to my Mutt Strut page and help Philly’s homeless pets! These adorable siblings were found fending for themselves on the street, but now they’re safe at PAWS and thriving in a foster home. PAWS saves nearly 3,000 animals every year and is 100% donor-funded. They can’t do what they do without our support! #pawsmuttstrut #phillypaws

Twitter: Meow! Have you donated yet? Chip in to my page and help more kittens like these. #pawsmuttstrut #phillypaws


Featured animal: Lotus


Please donate to my Mutt Strut page to help dogs like Lotus! She’s a 6-month-old puppy who was found on the streets weighing only 18 pounds when she should weigh 30. Luckily she’s safe at PAWS now where she’s getting plenty of food and medical care, and she’ll be available for adoption soon! Here she’s giving a kiss to one of PAWS’ vet staff members who’s helping her heal. Your donation will help make Philadelphia a no-kill city by giving PAWS the resources necessary to save more animals like her! #pawsmuttstrut #phillypaws

Twitter: Donate to my #pawsmuttstrut page and help save pets like Lotus. She didn’t have enough to eat on the streets but now she’s safe at @phillypaws!


Featured animals: Rocky and Toua

6-year-old Toua meets 6-week-old Rocky! Both of them are rescues who are currently safe at PAWS. Your donation to my Mutt Strut page will help PAWS rescue more adorable pets like them. Please give! #pawsmuttstrut #phillypaws

Twitter: Toua, meet Rocky. Both safe thanks to @phillypaws! Please donate to my #pawsmuttstrut page and help save more.

Featured animal: Nia

This silly face belongs to Nia, a lucky rescue dog who found safety at PAWS. When you donate to my Mutt Strut page, it helps save the lives of more adorable pets like her. Please donate generously! #pawsmuttstrut

Twitter: Look at this face! Nia: rescued from the streets, now safe at @phillypaws. Donate to my #pawsmuttstrut page to save more!


Featured animal: Sammy

Please donate and help me reach my goal! This is Sammy, an orphaned kitten rescued by PAWS recently who’s just learning to eat on his own. Your donation to my Mutt Strut page will go directly to PAWS to help cover the costs of rescuing more animals like him. #pawsmuttstrut

Twitter: Donate to my #pawsmuttstrut page and help rescue more kittens like Sammy!



Featured animal: Kerfluffle

This little monkey is Kerfluffle! He’s just one of the homeless dogs who’s safe today thanks to PAWS. He wants to remind you to donate to my Mutt Strut page and help more pets like him! The Mutt Strut is an annual walk and festival with a costume contest and lots of other activities, all to help PAWS save Philadelphia’s homeless pets. I hope you’ll join me! #pawsmuttstrut

Twitter: Kerfluffle says “Donate to @phillypaws and help rescue more dogs like me!” #pawsmuttstrut

Featured animal: Piglet

Your #pawsmuttstrut donations help pups like Piglet! This rescued stray is safe at PAWS and received an intake exam when she arrived. PAWS relies on donations to cover all the vet care the animals need. Please donate to my Mutt Strut page and help more dogs like her!

Twitter: New rescue Piglet gets her intake exam at @phillypaws! Donate to my #pawsmuttstrut page and more pups like her.


Featured animals: Bump, Bunny, Bruno, and Bear

I’m raising funds for kittens like Bump, Bunny, Bruno, and Bear: four siblings who are alive today thanks to PAWS. They were found as strays and taken to Philadelphia’s city shelter, where there wasn’t enough room for all the animals coming in. PAWS saved their lives by taking them to safety at their no-kill shelter. PAWS relies on donations for everything that goes into saving kittens: medicine for common illnesses, vaccinations, spay/neuter surgeries, and much more. Please give to my Mutt Strut page so we can help more animals like them! #pawsmuttstrut #phillypaws

Twitter: Rescued by @phillypaws! Donate to my #pawsmuttstrut page and help kittens like these guys.



Featured animal: Ivy

Please donate! I’m participating in the PAWS Mutt Strut for animals like Ivy. She was rescued by PAWS less than a month ago with a severe skin condition that caused open sores all over her body. It wasn’t certain when she came to the shelter whether she would survive. PAWS gave her all the medicine and care she needed, and now her fur is growing back and she’s feeling like a playful puppy again! She just found a foster home where she’ll continue to heal, and in her place, PAWS will rescue another dog in need.

PAWS is working to make Philadelphia a no-kill city. They are 100% donor-funded, so they need our help to keep rescuing animals like Ivy. Every donation to my #pawsmuttstrut page will help PAWS save lives. Please donate what you can and help me reach my goal!

Please support me and the animals! I’m walking in #pawsmuttstrut to save dogs like Ivy, who was rescued by @phillypaws.